As a player from the early days of professional football, Cruyff simply could not get used to certain things. Being told what to do or wear was one of them.
This daily discomfort inspired him to start his own sophisticated sports brand in Barcelona, 1979. He wanted to eliminate frumpy sportswear for good. In 1982 Cruyff started collaborating with Emidio Lazzarini, the Italian designer who first introduced functionally and elegance to the world of sportswear.
During the eighties CRUYFF® was a well-liked brand on the sports-fields, and halfway through the decade CRUYFF had the largest share in the Dutch sports market. The brand started to diversify and branched out with tennis, hockey and even casual wear. CRUYFF was winning territory and underlined this by endorsing the Dutch Olympic team in the Summer Games in Seoul in 1988.
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The brand is all about innovation; new materials, new techniques. CRUYFF''s journey to create beautiful shoes and clothing have no end. Today you enjoy. Tomorrow we’ll surprise you. Sense 14 is bringing CRUYFF to Japan. Such an icon is big, his sense and his brand will perfectly fit in to the Japanese market. Contact us for prices and samples.