CRUYFF® - HISTORIA

As a player from the early days of professional football, Cruyff could not get used to certain things. Being told what to do or wear was one of them.

This daily discomfort inspired him to start his own sophisticated sports brand in Barcelona, 1979. He wanted to eliminate frumpy sportswear for good. In 1982 Cruyff began to collaborating with Emidio Lazzarini, the Italian designer who first introduced functionally and elegance to the world of sportswear.

During the eighties, CRUYFF® was a well-liked brand on the sports-fields, and halfway through the decade, CRUYFF had the largest share in the Dutch sports market. The brand started to diversify and branched out with tennis, hockey and even casual wear. CRUYFF was winning territory and underlined this by endorsing the Dutch Olympic team in the Summer Games in Seoul in 1988.