Johan Cruyff was football's original dandy. He is making sense of the power of appearance and style better than anyone. On the field, Johan's presence, poise, and focus intimidated and dazzled his opposition. Away from the game, the sharp and stylish dressing was part of the Cruyff trademark.
Johan's style of dress and choice of accessories - his car, shoes, watch and even the furniture in his house - expressed a specific personal strength and confidence. Looking good and feeling dandy was not just a way of life. Looking good gave you an automatic 1-0 advantage, no matter what you were doing or where you were doing it.
For Cruyff, football was a means to a higher end. On the pitch, he used it to share excellence and brilliance with the rest of the world. In daily life, it gave him a life of comfort, style, and access to beautiful things. Life, most of us, can only dream. Johan's style of play took the world storm, and so did his combination of football, fashion, and elegance. It was something new and completely different. It is Football Luxury, and there will forever be a link with CRUYFF.
Today, the combination of function, style, and confidence that is Football Luxury is embedding in the soul of the CRUYFF brand. Functional design, comfort, handmade craftsmanship, high quality, technically advanced materials and, of course, elegance and style, are deep-rooted in all of their products. Their quality is making sense.
TWO STRIPES: In 1974 Cruyff introduced his personalized dual taped Dutch national team shirt. A unique individual marketing tool that indeed serves the group. Cruyff's shirt turned into an instant fashion item and went on to become one of the bestselling football shirts of all time.
C-LION: Throughout the world, the lion is a symbol of many things; leadership, strength, intuition, confidence, and passion. All of this quality is embedding in the C-lion crest. But most of all, the C-Lion crest represents Football Luxury.
RECOPA: Recopa is not a word you'll find in the dictionary, but it means as much as 'being unconquerable and winning lots of trophies.'
HEXAGON: The hexagon is a typical football shape. The ball itself is still often built up from an original hexagon grid. Possibly it can be found in Johan Cruyff's mind, where it symbolizes multiple triangular passing possibilities combined.
Sense 14 is bringing CRUYFF to Japan. Such an icon is big, his spirit and his brand will perfectly fit into the Japanese market. Contact us for prices and samples.